What Ranks Where
POS: Current position in Google.
PRPRO: Previous position in Google.
PODF: Position difference - Difference between the current position and the previous position.
SVOL: Average monthly searches. The average number of times people have searched for this exact keyword in Google.
TRF(%): Traffic % - The share of traffic driven to the website with a particular keyword for a specified period.
TRFC(%): Costs % - The total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
COMP: Pay-Per-Click Competition - Competition of advertisers for this keyword. The higher the number, the greater the competition.
NOR: Number of results in Google for this keyword.
TRE: Trend - The interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.